Aristotle's Guide to Self-Persuasion wer. angielska - Jay Heinrichs - książka
Producent:
Rhetoric was once a cornerstone of elite education, harnessed by figures like Alexander the Great, Shakespeare, and Martin Luther King Jr. to establish empires, craft timeless works, and galvanize democratic movements. In this work, Heinrichs explores how rhetorical tools, originally developed by Aristotle and Cicero and refined over millennia, can influence even the toughest audience: oneself. With anecdotes from both historical and contemporary figures such as Winston Churchill, Iron Man, Dolly Parton, and the accidental inventor of the chocolate chip cookie, "Aristotle’s Guide to Self-Persuasion" puts these persuasion methods to the test. The book poses the question: can the same techniques that win over hearts, sell ideas, and incite change empower us to fulfill our most ambitious aspirations? Engaging and scientifically insightful, "Aristotle's Guide to Self-Persuasion" demonstrates the transformative potential of language, guiding you to become the most accomplished version of yourself through self-talk.
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Cena:
92.66
PLN
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